Our story
A little about
Honest Oven.
Honest Oven is Abby's small online bakery in the making. It is still early, which means there is room to work out what belongs on the menu, what people come back for and what the business becomes.
It starts with the kind of baking Abby actually wants to make.
Mini tarts are a big part of the idea, with seasonal bakes and gift boxes sitting alongside them as Honest Oven takes shape. There is no need for a huge menu from day one.
The name felt right because the business is meant to be straightforward. Good bakes, a warm look and packaging that feels special without getting carried away.
For now, Honest Oven is still getting ready. That gives Abby the chance to build it slowly and make decisions based on what feels right for the business.
The idea
Start small.
Make it good.
See where it goes.
What comes next
Still becoming
Honest Oven.
The bakery is not open yet, so there is still plenty to work out. The nice thing is that there is no rush to pretend otherwise.
See what we're baking →